Introduction
What is a self-hosted email marketing solution? If you e-mail marketing in your company would be a self-hosted solution, the ability to bulk mail from your own server instead of 3rd party services such as GetResponse and Aweber. If your new e-mail marketing to perhaps not the best solution for you to begin with you can be better with a 3rd-party service from the outset.
Benefits
Enhanced data security control - you have not on 3rd leaveParty to your information from spammers, or the risk with unreliable employees with access to secure.
More control over technical issues and downtime - If there is a problem that you have root access to the server without waiting for the 3rd party technical support until you resolve your problem again on contact.
Reduce costs - If you are mailing a large amount of data then it much cheaper with a 3rd-party service (they have to find a brandProfit)
More control over mailing platform and Customization - Do you need additional features or switch to a platform that the properties you have for your e-mail marking campaigns? Then you can change, because you have to implement full access to the server.
Can mail single enabled for leads - Move your data from one platform to another? No need for anyone now decided to again, as with most 3rd party auto responder services force you too. You have more control over yourData and can even mail co-registration leads.
Fully customizable double-logged in the confirmation messages - unlike most auto-responder service of your confirmation of his message that you can customize them as much as you want, you can even the people, not to another auto responders and mail it with Follow-up to confirm entries.
Disadvantages
Reduced security - If you do not have anything about computer security and adequate technical support then it would be more holidayvulnerable to SQL injection and other data theft attacks.
Server Downtime - If you could not resolve the technical skills to server problems and help by adequate technical support to you, then suffer from any downtime longer than normal for your server experiences.
Higher costs - If you are e-mail very small scale, such as 1000 e-mail, then it can be cheaper not to have your own server and can be better with a 3rd-party solution.
TechnicalKnowledge - you must be able to run and manage your own servers and installing and updating software, if you do not know how to do this and cannot get to it quickly, then you can battle management of the project.
Responsibility - with 3rd party services are most of your outsourcing the responsibility for the CAN-SPAM compliance, though, if you try hard enough you could probably still violate them, for example through the provision of an invalid address.
With its own solution that youresponsibility to ensure that you are compatible and can be sued if you do not hosted on the guidelines for most self-mailing software you can do what you try, can not fill, but you maintain force, like most of the guidelines 3rd-Party Follow-informed solutions.
For example, you can have your leads without a link and opting-out may still people who have unsubscribed from the list mail mail. If you are unaware of the guidelines and the law then you could inTrouble.
Server Type
VPS - which stands for "virtual private server" which gives you root access and the same degree of control is dedicated to your own server and can have IP addresses, but you're still sharing the same server with other users as there is a limit to how what you can push it.
This is a good solution now and can suitable for people with mailing lists of 10,000 - 50,000 subscribers, depending on your server's specifications.
These costs wherever you canbetween $ 30 - $ 200 per month depending on country and specification
Dedicated - If your mailing absorbing more, or do time-based mailing where you will find that most people will respond at a certain time on a specific day for your market, you may need to be able to a large amount of data in the process a very short time.
You need to get your self to a dedicated server. The most I can have the head of a single server, in a period of 24 hours the process it goes up 7Million e-mails. But you get that kind of performance from a lower end server specifications, you start with.
This could cost you anywhere from $ 100 - $ 2000 per month depending on country and specification.
Software Solutions
There are many types of software solutions for this, some are free some are paid. The price paid may be in better shape to give you more features and better support. Just to name a few, this is not a complete list, I haveAlmost certainly a better free solutions are used as the aforementioned cannot remember their names:), but these should go.
Free
- PHP List
- Mass Mailer poMMo
Paid
- Interspire
- Auto Response Plus
Configure your server properly
Make sure that your server is running an open relay. Learn more about this from Wikipedia: http://en.wikipedia.org/wiki/Open_mail_relay
SPF setup for your domain so that other people have it harderThey pretend to be. This can also help with Hotmail deliverability (actually, SenderID, but in most cases, does the same thing)
Domainkeys setup to help with deliverability to Yahoo mail accounts
Some web-based mail systems (eg Hotmail) base (at least partially) Junk filter on the reputation of your IP address. If you are just an IP and are always in the junk you may need to build reputation as a legitimate mailer filtered before you reach themoved to the Junk Mail folder
Make sure that you are sending from a domain, the actual MX records in DNS setup, and that any mail servers are listed, the mail for the domain to accept direct you to
Check your mail queue
If you use WHM on your VPS or Dedicated server can be a good tip to check your e-mail queue after you send one to send, such as the mailing software that you will use only to the mail queue have submitted and the e-mails as a report, but they can not leave your Server. If this seems to send the structure and slow, then you may need to upgrade your servers.
Blacklisting
There are three things that can get put into the black list when sending messages and these
IP blacklist - This is when your IP address, your server is set to blacklist
Domain blocked - This is set when linking your domain in your email gets blacklisted
DNS blacklisting - This is when the name server on your> Hosting is set, the black list, if everything goes to Junk Mail and appear to your IP address and domain, this can fine the thing that causes it.
What to do if you get on a blacklist?
Just contact them and ask them to remove, you worked the most time. They may ask you to them with the "Time Stamp" and "IP address of the participant, that the complaint has been made. What should you do if you have a legitimate mailing list. If you do not collect this information, you can do it finddifficult to get any escalation of complaints against you and may end up in legal trouble
Seeding your mailing list
There are 2 things that can do this for you, is to obtain data theft attacks, when the e-mails, you can start your list with e-mails from someone other than your self then you know someone has the list Seed stolen some how. But more importantly, that e-mail address with all major email providers and ISPs, so you can verify that your e-mail makes itthe inbox is not the junk box.
Whitelisting
To get around this problem of the black list, and delivery problems, you can be white listed. Once you have done this correctly, all e-mails you send will be treated with less suspicion and trust are distributed your participants. You need to maintain good relations with your ISP. Various ISPs and email providers have different requirements and it can be a long and time-consuming process, but ultimately worthwhile.
CAN-SPAMCompliance
Make sure to stay compliment some of the things you need to do
Collect IP address and time and date stamp for all participants to demonstrate
- Include a valid e-mail address again in every email sent
- Include a valid postal address in all e-mails
- Do not send e-mail headers to fake this is very illegal
- Close the unsubscribe link in all e-mails
- Process unsubscribe requests
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